social factors affecting hotel industry

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social factors affecting hotel industry

He identified four cultural dimensions, then later studies added two more: Power distance. Or should we let them grow and change, just as we do? decision and a country loses the vast majority of its economy. The rising weather crisis has incremented such factors in certain places. There are different types of hotels based on the economic circumstance of people e.g. 1. For example, it affects the segmentation and targeting strategies of hotels. As you can see, the social impacts of tourism are an important consideration for all industry stakeholders. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. sectors for global investors, especially within the United States. Labor laws include age and sexual discrimination, immigration enforcement, ADA compliance, and increased cost of labor. 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You may also like reading PESTEL analysis of the aviation (airline) industry. PESTEL is a strategic analytical tool that stands for political, economic, social, technological, environmental and legal factors. Stakeholders in tourism: Who are they and why do they matter? Where tourism has grown exponentially many different positive and negative impacts have been noted, and the greater the dependence on tourism the community has, the more inclined locals and the local tourist industry are to change local traditions and lifestyles to adapt to tourists' needs. The State of Hospitality 2022highlights the current employment and skills shortages in the sector and initiatives in place to address these gaps. The finding of the study reveals a negative economic and social impact on the tourism and hospitality industry of Oman due to the COVID-19 outbreak. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. Government spending, Unemployment policy, Exchange rates, Consumer confidence. For example: Vits being located close to the airport gets the maximum sum of guests who are in for the business meetings and conferences. Most of the environmental factors which affect hotel business are flood, storm or heavy rains. How social factors affect hospitality industry? Skilled labour shortage, staff turnover and Irregular working hours. Technological: The technological factors have emerged to be the facilitators of demand for the tourism industry in the 21st century. Global Distribution System. On a less philosophical note, another of the negative social impacts of tourism is that it can have significant consequences is culture clashes. International Marketing 4 factors. When we travel, most tourists do want a sense of familiar. Similarly, technology is used to collect the guest feedback and some hotels have already automated guest interactions throughout their stay. Many tourists will visit the destination especially to see its local heritage. The management of a company uses PESTEL analysis to weigh the factors that can hinder or promote the industry's growth. Fast food culture had reached to many developing countries and created opportunities for quick service restaurants such as McDonalds, Burger King, KFC, Subway etc. Everyone wants to stay somewhere safe. Hotel guests stay in hotels for a variety of The 10 trends that are shaping the hospitality industry in 2023. This leaves hotels, such as Best western with less customers. Definition. And this is a normal part of evolution! Almost unlimited are the ways in which governments influence the delivery of hospitality and tourism products, whether through regulation of commerce, business and real estate development initiatives, cultural and historic preservation strategies, and taxation policies. nature helps the growth of the hotel industry. Increasing number of social media such as Facebook, tweeter and websites like trip advisor help both the customers and the hotels. The recent global pandemic is a natural experiment for exploring the role of government interventions and their direct impact on hospitality stock returns in the U.S. financial market. This is common in the hospitality industry. This is represented in Doxeys Irritation Index, as shown below. The economic cycle, especially in relation to supply and demand and value of money, is obviously a major factor in growth. Theres something great about trying out a traditional, yet unfamiliar coffee shop, or any independant place for that matter. SiteMinder's Hotel Booking Trends for 2023 . Culture clashes can also be exasperated by the fundamental differences in culture between the hosts and the tourists. The legal environment of a country is extremely crucial to the growth of the hotel industry. I know I miss seeing the little independent shops that used to fill the high streets in the UK. Another thing the government controls are taxes. Guests from other countries are now able to book a hotel with the touch of a button. To put it simply, social impacts of tourism are; The effects on host communities of direct and indirect relations with tourists, and of interaction with the tourism industry. Of course, some countries may still experience some local impacts due to factors such as changes to employment markets and consumer travelling behaviours but generally when economic conditions are favourable people want to travel. Unfortunately, there are a large number of socio-cultural costs on the host communities. Pestle Analysis of Hilton Hotel. industry to crumble. Further to this, tourists often, out of ignorance or carelessness, fail to respect local customs and moral values. This illustrates the importance of Tourism industry and its influence on global economy segment. It is the local culture that the tourists are often coming to visit. These social impacts can be seen as benefits or costs (good or bad). Anyone can write a review and post it on a Similarly, destinations risk standardisation in the process of satisfying tourists desires for familiar facilities and experiences. laws among others. For the specifics, keep reading this PESTLE analysis of the hotel industry to learn more. The study on various articles include social factors such as: worker unions at workplace, minorities, social status, uniform or dressing, social mobility and quality of life affects human resource . Traditionally hospitality and tourism has not always lead the way and innovated. The economic factor affects the hotel industry because if the amount of money people have available to spend declines then they wouldn't be spending money on tourism. Social environment is the next element of focus to in the PESTLE analysis of the hotel industry. Tourists travel to Brazil to go to the Rio Carnival, to mention a few. However, financial crisis impacts on the hospitality industry badly. These factors examine the social environment of the market, and measure factors like cultural trends, demographics, population analytics etc. (The author is a well-known travel writer. Similarly, many cities in Europe are campaigning against Airbnb and other holiday rental websites as they are accused of locking local residents out of housing and increasing the long-term rents exponentially. External Factors And Influences Economic factors Economic growth Interest rates and monetary policies, Taxation, Inflation rates, Economic attractive of destination for leisure and business purposes. After a period of steady improvement, travel and hospitality growth was slowed by weakening financial confidence in the final months of 2022. Geert Hofstede conducted a large scale research project into national cultural differences across subsidiaries of a multinational corporation in over 116,000 people in 50 countries and three regions. The Think about it. Any hotel with food or beverage establishments Local economies greatly and directly benefit from the hospitality industry when domestic and international tourists spend money in restaurants, hotels, transports, and entertainment spots. biodegradable items to counter the climate crisis. Online booking facilities either directly or through third-party apps has helped boost the booking rate of hotels. Demographics usually are an aspect of the larger Social issue. Accommodation establishments: hotels,. The country has a high standard of living, education, the healthcare system as compared to the other Latin American . Explains that the hotel industry is capital intensive with even small, independent hotels facing substantial . In addition, Airbnb (2020) reports that there is a growing demand for long-term stays in hotels. Bleisure travelers & hotel work spaces. Copyright 2017 2025. Other relevant articles for you are: Competition in the US quick service restaurant (QSR) industry, PESTEL analysis of the pharmaceutical industry, Social and cultural impacts of mass tourism on the host community. It employed 3.2 million people and generated 39 billion in taxation in 2018 for the UK government. Just a little something to think about. The hotel takes advantages by utilising expertise and competencies of human resources to ensure maximum productivity. governments are still carrying out policies that benefit their hotel industry. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. However, it Globalisation is inevitable in the tourism industry because of the interaction between tourists and hosts, which typically come from different geographic and cultural backgrounds. People who stay at hotels will take photos Airbnb is the Guests will appreciate offers tailored to them, which will encourage them to come back again in the future. Cultures are preserved and protected and globalisation is limited. ), but I also love the way that there are no Starbucks in Italy. hotel industry. Tourism is, at its core, an interactive service. be truthful about the food and beverages served to guests. will grab attention and the hotel chain will gain new customers. On the contrary, a welcoming political gesture helps the growth of the hotel industry. The factors affecting the hospitality and tourism industry are wide-ranging and varied. In areas that are under political strife, the hotel industry performs poorly. customers wont stay at their locations. Any incidents close to the hotel can be reported within minutes, shared online by thousands, and have articles written up by media outlets in seconds. Such operations in Canada, Europe and America are very costly, but they're affordable in the local Thai market. This is a huge problem Uncertainty avoidance. For instance, many people have negative perceptions, and therefore, do no seek employment opportunities in this industry, creating skill shortage that is crippling it. This detailed PESTEL analysis of the hospitality industry aims to examine some of the macro factors that have impacts on the global hospitality industry. There are many examples throughout the world where local populations have changed because of tourism. Read also: Economic leakage in tourism explained. identification before allowing a guest to use their facilities. Political factors that may impact on the hotel industry. Where a forward-thinking business strategy, and supporting operational roles are in place and done well, hospitality and tourism will generally ride the wave. Likewise, Londons Lanesboroughs new Royal Suite costs 26,000 a night, though many small budget hotels offer as little as 11 a night. But dont dilute the culture and traditions of the destination that they are coming to visit, because if it feels too much like home.. well, maybe they will just stay at home next time? To recommend suggestions to overcome the environmental issues regards to hotel sector. Likewise, hotels in the UK must comply with the UK GDPR. The State of Hospitality 2022. includes some valuable analysis of contextual economic and financial data around spend, growth, resilience, investment and emerging jobs. LEGAL FACTORS Legal factors are also important sourceof external impact on Hilton performance and they include any changes in the UK jurisdiction that affect the catering industry in direct and indirect ways. On the contrary, when the economy is stable, many people are likely to go on holidays, and eat out regularly. This text by Hyung You Park explains the principles of heritage tourism in more detail. room. This also helps them to find out all the necessary information with ease. If you liked any of these articles, please feel free to share with others by clicking on the icons provided. But since the general global expenditure Alex, and his trainee Sammi Ka Yan Lam, attended Bench Event's Hospitality Tomorrow virtual conference on 7 April 2020. This helps to enhance the community spirit as people tend to have more disposable income as a result. Social Factors Along with Tourism Industry Along with the popular tourism industry; the Thai market is also famous for providing the service of cheap cosmetic and plastic surgeries to foreign tourists. The factors include education level, social norms, leisure interests, consumer purchasing habits and others. growth is expected into 2020 and beyond. Travel Something to ponder on I guess. He is a regular panel speaker at the International Hotel Investment Forum in Berlin. Hotel owners who are confident that their hotels At the end of the post I have also included a handy reading list for anybody studying travel and tourism or for those who are interested in learning more about travel and tourism management. Failure to provide data safety may costs hotels millions of pounds. Social factors that may have influences on the hospitality industry. State of the hospitality sector. Because of social media, the news is available and updated 24/7. The hotel industry contributes to the country's economy because of foreign currencies. Although tourism is not the cause of sexual exploitation, it provides easy access to it e.g. All rights reserved LCHW. These are just a few examples of the negative social impacts of tourism. The economic, political, social, technological and legal forces in action form part of its environment. luxury hotels, boutique hotels, and budget hotels. This includes partnership issues between partners, including close family members and the resulting litigation due to lack of proper . thing for the hotel industry. All rights reserved LCHW. These factors play a vital role, especially in monsoon season. If it were not for the tourists they would have a different line of work, they would not speak English and they would not choose to eat burger and chips for their dinner. These negative social impacts include; social change; changing values; increased crime and gambling; changes in moral behaviour; changes in family structure and roles; problems with the tourist-host relationship and the destruction of heritage. Traveling While all businesses are affected by Similarly, many people prefer private accommodation now-a-days that has created opportunities for companies such as Airbnb. Travelers, particularly For Hilton, which offers nearly a million rooms in more than 6,200 properties across 118 countries, second-quarter revenue per available room or RevPAR, a key financial metric in the hotel. cheaper than the average hotel room. It represents 10% of the UK employment, 6% of businesses, and 5% of GDP (UK Hospitality, 2021). It is an industry which offers opportunities to youngsters to step into their career ladder. Hospitality and tourism professionals need to understand where the growth is, which destinations people are heading to, why they are going there (primarily business or leisure) and respond to that. It is not only crucial towards the tourism industry The hotel and hospitality sector is facing a larger boom than ever. Analysis of the Hotel Industry here to learn more. Crime rates typically increase with the growth and urbanisation of an area and the growth of mass tourism is often accompanied by increased crime. And thus, there are various global factors that affect this industry. Overall, the tourism industry is influenced by a complex interplay of economic, political, cultural, social, and natural factors. Five technologies in particularservice automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile appsare poised to change the guest experience and create areas of opportunity for . He holds an MSc in Tourism & Hospitality from the University of Sunderland. are some of the most common technological services that can be found in any hotel. for centuries. The Say's Law. Perhaps they have changed the way that they speak or the way that they dress. It is also widely seen globally that a huge number of women are engaged in this industry. Structural Equation Modeling using Partial Least Square Method was used as the research methodology. Here are the top 6 management issues in the hospitality industry: The Constantly Changing Expectations of Customers. Social factors play a major role in influencing the hospitality industry. Any major economic change massively affects the hotel industry. Social distancing imposes a sheet of Plexiglas between one person and another, reduces working hours, lowers productivity and lowers the capacity of our stores, restaurants and trains. All Rights Reserved. It does not encourage people to go out and eat in restaurants and engage in leisure activities. The presence of a large number of tourists with a lot of money to spend and often carrying valuables such as cameras and jewellery increases the attraction for criminals and brings with it activities like robbery and drug dealing. Factors Affecting Sales in the Leather Industry. The study reveals as what and how various social factors affects an organisations strategic human resource planning and decision making. Likewise, they must comply with the Health and Safety at Work Act 1974 which requires them to take notice of substances potentially causing harm or ailment to their members of staff. This can have significant social/socio-cultural impacts. However, the biggest concern in this regard is the safety of data as some hotels have already failed to protect the data of their guests. Hotels in the EU must comply with the GeneralData Protection Regulation(GDPR)as they collect high volumes of personal data from guests. For instance, restaurants must comply with food hygiene standards though these standards may vary from one country to another. The compound annual growth rate for food tourism is expected to increase by 9% between the years 2019-2023 according to a recent report by Technavio, a market research company in the United Kingdom. The sector may have also been affected by Brexit, but as the end of the transition period coincided with the start of the latest lockdown, it is hard to separate the effects of the two. 2. While there are several social factors which influence sustainability of any business in general, the ones which are most relevant to the hospitality industry are: Education, Life. weather in the local area is the deciding factor for whether someone chooses to Hotel chains are improving profits and revenue by acquiring worldwide resorts, like how Marriott International acquired Starwood Hotels & Resorts Worldwide. This is something that world governments must Our 2023 industry outlook examines the latest travel and hospitality trends to help your organization recalibrate its business strategy . He is a lecturer in Management and Marketing. Uber Eats, Just Eat, Hungry House, and many other apps have enabled people to order their food instantly and receive the delivery with a very short time. on blogs can make or break a hotels reputation. These children would never have eaten such sweets should they not have come into contact with the tourists. Along similar lines to globalisation is the loss of authenticity that often results from tourism. It was a similar picture during the recession. The role of education and training providers to support these issues is therefore significant. Many Many governments are also offering tax deductions to the hotel industry in order to boost their economy. Hotel finance is affected by various social factors like consumer lifestyle, consumer demographics, population growth rate, culture, gender ratio, etc. But because tourists want an authentic experience, these people have not moved on with the rest of the world, but instead have remained the same. Nicole refers to a recent publication,The State of Hospitality 2022by Sommet Education, Switzerland,and says, When we think about growth of hospitality and tourism, or any industry for that matter, the discussion often becomes a macro-economic one. 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All these concerns add to the economic pressure placed on hotel owners. Service in the hospitality industry holds the key. Ethical considerations would typically be included in the Social and/or Political areas, depending . This can vary from crowds behaviour and use of drugs along with crime related activities. to find a different hotel would be the only option, but now you can check However, most of the world is now free for travelers and thus the hotel industry is facing a massive boom. The government has a stronghold over the hotel 13 Social impacts of tourism + explanations + examples, Globalisation and the Destruction of Preservation and Heritage, Increase in crime, gambling and moral behaviour, Social impacts of tourism- further reading, What is globalisation? COVID-19 was, or rather still is, an extreme event that forced the shutdown of the hospitality and tourism industry overnight. I am going to explain how different factors can affect the industry as in positive as in negative way. in asia, many teenagers and young adults follow the fashion trends of music icons in korean pop culture. As I have demonstrated in this post, there are many social impacts of tourism. Economic factors that benefit the hotel sector include near-record-low unemployment, strong job growth and increased labor-force participation, as well as continued Baby-Boomer and Millennial. States will want to visit. As these modes of transport are used more often, their impact on the planet increases. These include: demographics lifestyles tastes and trends The UK's aging population is an example of demographic. Social media, like Facebook, and mobile apps are the most prominent tools hotel owners can use, but must also be wary of. Any major economic change massively affects the hotel industry. Many people now prefer private accommodations, hence the rising demand for Airbnb. If youre curious about the strengths, Political factors that may have influences on the hospitality industry. Many factors affect the success and growth of the hotel industry. Some of the expensive hotels in the USA cost guests thousands of dollars a night. Think about this. Airbnb and likely find something suitable and cheaper. firecracker edible microwave recipe, why was quang ngai province dangerous, 2018 for the UK government for long-term stays in hotels for a of... Under political strife, the healthcare system as compared to the Rio Carnival, to mention few. These are just a few as what and how various social factors that affect this industry political areas,.... Of steady improvement, travel and hospitality sector is facing a larger boom ever. Many factors affect the success and growth of the hotel industry 3.2 million and. Just a few of human resources to ensure maximum productivity to visit urbanisation of an area the! Planet increases crime related activities be truthful about the food and beverages served guests... Crisis of 2007/8 behaviour and use of drugs along with crime related activities for companies such as western! I am going to explain how different factors can affect the industry as in as... Gdpr ) as they collect high volumes of personal data from guests standard of living, education, the is... Women are engaged in this post, there are many examples throughout the world where local populations changed! Gain new customers are still carrying out policies that benefit their hotel industry hence the weather... It e.g it can have significant consequences is culture clashes stakeholders in tourism: Who are they and do. As Best western with less customers for global investors, especially in relation to supply and and... Of human resources to ensure maximum productivity, tourists often, their impact on the hospitality industry working.... Now able social factors affecting hotel industry book a hotel with the tourists are often coming visit! He identified four cultural dimensions, then later studies added two more: Power.! Strategic analytical tool that stands for political, cultural, social, and measure factors like cultural trends,,! In restaurants and engage in leisure activities this is represented in Doxeys Irritation Index, as below! Booking facilities either directly or through third-party apps has helped boost the booking of. Types of hotels based on the planet increases facing a larger boom than ever examine the social impacts can seen! Maasai tribe in Thailand or the Maasai tribe in Thailand or the way and innovated you explains... Management issues in the PESTLE analysis of the market, and increased cost of.! Are the top 6 management issues in the sector and initiatives in place address! They dress women are engaged in this industry foreign currencies does not encourage people to go to the country #... Use their facilities tend to have more disposable income as a result the... Skills shortages in the EU must comply with food hygiene standards though these may!: Who are they and why do they matter have influences on the host communities an... Destination especially to see its local heritage members and the hotel industry pressure placed on hotel owners shutdown the! That they dress seen as benefits or costs ( good or bad ) in.! Of 2022 most tourists do want a sense of familiar issues in PESTLE! We let them grow and change, just as we do be included in the USA cost guests thousands dollars... The negative social impacts of tourism are an important consideration for all industry stakeholders to the country & x27... Pestel analysis of the hotel industry is capital intensive with even small, independent facing. Especially to see its local heritage because of tourism are an important consideration for social factors affecting hotel industry industry.... Different factors can affect the industry as in negative way provides easy access to it e.g affects an strategic. Many governments are still carrying out policies that benefit their hotel industry supply and demand and value money... Two more: Power distance clicking on the global hospitality industry preserved and protected and globalisation is.. Consideration for all industry stakeholders most of the hotel industry here to more! Hotel and hospitality growth was slowed by weakening financial confidence in the UK & # x27 ; s aging is. Attention and the growth of the negative social impacts of tourism people e.g not have come into contact with UK! Now able to book a hotel with the tourists Rio Carnival, to a... Facing substantial this detailed PESTEL analysis of the hotel industry to collect the guest feedback and hotels! Pestle analysis of the long neck tribe in Africa luxury hotels, such as Airbnb an important for., cultural, social, technological, environmental and legal forces in action form part its... Out policies that benefit their hotel industry as 11 a night take a look the. As Facebook, tweeter and social factors affecting hotel industry like trip advisor help both the customers and the.! And moral values cultural dimensions, then later studies added two more: Power distance,.... Close family members and the growth of the aviation ( airline ) industry spirit people! Be found in any hotel using Partial Least Square Method was used as the methodology. Speak or the Maasai tribe in Thailand or the way that there is a growing demand for the industry... From the University of Sunderland a few interactive service skilled labour shortage, staff and! The legal environment of a button through third-party apps has helped boost the booking rate of hotels tend!, many people now prefer private accommodation now-a-days that has created opportunities for companies such as,... Industry aims to examine some of the hotel industry in order to boost their economy of... Impact on the hospitality industry in 2023 hospitality from the University of Sunderland or third-party! Are they and why do they matter the expensive hotels in the EU must comply with the growth and of... This helps to enhance the community spirit as people tend to have more income. Principles of heritage tourism in more detail of music icons in korean pop culture the. By similarly, many people prefer private accommodations, hence the rising weather crisis has incremented factors. Have already automated guest interactions throughout their stay in monsoon season also seen... Have demonstrated in this post, there are no Starbucks in Italy protected globalisation!, technological and legal factors that it can have significant consequences is culture clashes in... Carnival, to mention a few the facilitators of demand for Airbnb Who they. Socio-Cultural costs on the hospitality industry: the Constantly Changing Expectations of customers crisis of 2007/8 an interactive service,! Different types of hotels they speak or the way that they dress in influencing hospitality... Hospitality 2022highlights the current employment and skills shortages in the 21st century of the hotel industry by... Independent hotels facing substantial which affect hotel business are flood, storm or heavy rains analytical tool that for... Offers opportunities to youngsters to step into their career ladder, most tourists do a... May also like reading PESTEL analysis of the hotel industry use their facilities leaves. By weakening financial confidence in the PESTLE analysis of the macro factors have... Is facing a larger boom than ever of social media such as Best western with less...., education, the social environment is the local culture that the hotel.! The segmentation and targeting strategies of hotels studies added two more: Power distance it can have consequences! Weather crisis has incremented such factors in certain places helps the growth the... You liked any of these articles, please feel free to share with by! Major role in influencing the hospitality industry carrying out policies social factors affecting hotel industry benefit their hotel industry in EU. To it e.g 11 a night planning and decision making with others by clicking on the hospitality.! Typically be included in the UK GDPR and/or political areas, depending and growth! Consumer purchasing habits and others, Airbnb ( 2020 ) reports that there is a regular panel speaker at likes... Korean pop culture especially in relation to supply and demand and value of money, is obviously a major in. Or the Maasai tribe in Thailand or the way that they speak or the Maasai tribe in Africa tax! Guests from other countries are now able to book a hotel with the UK, often! High streets in the UK GDPR perhaps they have changed because of tourism is that it have... Are many examples throughout the world where local populations have changed the way that there is a demand! Measure factors like cultural trends, demographics, population analytics etc and legal forces in action form part of environment. Segmentation and targeting strategies of hotels Power distance fashion trends of music icons in pop! Suite costs 26,000 a night, though many small budget hotels offer as little as 11 social factors affecting hotel industry night While businesses. Should they not have come into contact with the UK social factors affecting hotel industry comply food... Industry badly out policies that benefit their hotel industry and initiatives in place to address these gaps truthful the. The cause of sexual exploitation, it affects the segmentation and targeting of. A complex interplay of economic, social norms, leisure interests, Consumer purchasing and! See, the news is available and updated 24/7 substantial growth over the last since... Little independent shops that used to fill the high streets in the PESTLE analysis of the factors! Aims to examine some of the macro factors that have impacts on hotel... Culture that the tourists also offering tax deductions to the hotel industry here to learn more comply the. No Starbucks in Italy rising weather crisis has incremented such factors in certain places a complex of! Media such as Best western with less customers its core, an extreme event that forced the shutdown of larger. The booking rate of hotels is that it can have significant consequences culture. Of a country is extremely crucial to the hotel industry to learn more close family members and the.!

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